Vault || Ep. 4
Strategic Design in Web3: Onda’s Approach
In this episode of Vault, Roberto Machado sits down with Júlia, Studio Manager at Onda, to explore how Subvisual’s design studio evolved from creating visuals to becoming a strategic brand partner for Web3 and tech companies.
The conversation covers Onda’s transformation over five years, their collaborative approach with external partners, and recent projects that showcase their strategic thinking, from making tax software approachable with Modern to simplifying complex Web3 concepts with Quill. Julia shares insights on navigating the fast-paced Web3 ecosystem, the reality of AI’s impact on creative work, and why human-centered design will become increasingly valuable, not less so.
From building flexible team structures to developing tools that give clients brand autonomy, this episode reveals the strategic thinking behind creating design solutions that go beyond aesthetics to drive real business impact in an increasingly digital world.
